Price Discrimination Example

Salespeople at car dealers can recognize low-value consumers. For example, salespeople often have consumers sit and wait before giving those consumers a discounted price. The longer a customer is prepared to wait, the larger the discounted price.

This discrimination arrangement works because high-value customers put a premium value on their time. Low-value consumers, on the other hand, will wait for enhanced offers.

To reverse this type of discrimination, a high-value customer could attempt to imitate the conduct of low-value consumers. Another option is to employ an agent who can haggle to get a deal on the buyer's behalf.